PORTFOLIO

FINAL PORTFOLIO:

Condensed version of three separate projects profiling Urban Outfitters. The first project contains market research and a SWOT analysis that was used for the remainder of the project. In project 2, a line was developed to accomodate for the plus siz market. Finally, project 3 goes through the details of merchandise plans. Further, a six-month plan was completed as well as an open-to-buy order for a single month. The condensed version emphasizes the most important elements within each project, as well as shows the ability to create a professional business proposal. Please click on image to view full PDF

SEASONED:

The title for this mood board is Seasoned and is inspired by the WGSN Fall/Winter 2017 Menswear trend "Earthed." Inspiration is pulled from nature and the different connections one has with it. The different textures that make up Earth are emphasized throughout. Adobe Photoshoot was used to complete this project. In addition to the "Seasoned" mood board, a color board was created to further emphasize the feel of this trend. To view both pieces, click on the picture as it will appear in pdf form. 

RETRO REMEDY:

The title for this mood board is Retro Remedy and is inspired by the WGSN Fall/Winter 2017 Menswear trend "INfusion." Inspiration is pulled from the past and present as well as the merge between real and virtual and tactile and technological. The subtle mix of themes and colors presented ultimately emphasize the "retro" vibe of this inspiration. Adobe Photoshoot was used to complete this project. In addition to the "Retro Remedy" mood board, a color board was created to further emphasize the feel of this trend. To view both pieces, click on the picture as it will appear in pdf form. 

URBAN OUTFITTERS WHITE SPACE OPPORTUNITY:

Final group project ,White Space Opportunity, for a planning and buying course. The goal was to seek out a company and an opportunity we thought the company could grow with. Urban Outfitters does not extend to the plus size market, therefore the white space opportunity was to add a plus size line "UO DEFINED." To view the full presentation, click on the picture as it will appear in pdf form. 

BACKCASTING:

This forecasting powerpoint is ispired by the WGSN Menswear trend Maker-Bespoke. Within the powerpoint, key elements such as colors, textures, silhouettes, and prints/patterns are outlined. There are three different brands, expensive, mid-price, and budget, compared and contrasted to the WGSN trend. To view the full presentation, click on the picture as it wil appear in pdf form.

SOFT POP:

The mood board was inpsired by a WGSN Spring/Summer 2016 trend; Soft Pop. The key points for this trend is the idea of being more open-minded to race, gender and sexual ambiguity. But also, from "frilly decorations," pastels, quirky patterns and cartoon aspects. A combination of Adobe Illustrator and Photoshop were used to complete this project

SCARF DESIGN:

One of the final projects completed for a Fashion Technology course, this project consisted of creating and digitally printing a small scarf unique to our personal taste. There was no assistance from the professor which allowed students to showcase all of the skills learned throughout the course, thus far. Adobe Illustrator was used to complete this project.